Pac Div Signs With Universal

Just got word that Pacific Division signed with Universal yesterday, and man am I relieved.

About a week ago, rumor had it Pac Div were going to be the premier act to sign with Jermaine Dupri’s new TAG Records – a Proctor and Gamble/Island Def Jam effort to meld product with product. When I mentioned the contract on the table, Gotty™ said “I hope they sign with invisible ink.”

While the TAG Body Spray deal seems well intentioned – what with immediate spotlight shine and a hefty signing bonus – the Over/Under is bleak. JD inevitably pops up in his artists’ videos and adds a real weak-sauce glaze to the whole swag, not to mention instant association with the splashy Funkdafied or kiddy Lil’ Bow Wow. When is the last JD project you were really feeling? Because it was probably Kris Kross and you probably only liked them because they were your own age and the radio was fresh at the time.

That aside, had Pac Div signed with TAG, they would forever be known as “the TAG group.” It would be infinitely harder to shake the image of product placement, however great or small, than it will be to get Universal to put out a quality record. And Pac Div got records. It would be a damn shame to have their music lost to the pages of gimmick history.

Congrats to the homies. Stolen from TSS.

Tracklist for that radio mp3 I just posted...

1. common . sun god
2. the fab five - leflaur leflah eshkoshka
3. pete rock and cl smooth - caramel city
4. common ft sadat x - 1999
5. jay z - dead presidents 3
6. pacific division - put me on
7. camp lo - luchini
8. jay dilla - shake it down
9. spacek ft frank n dank - eve (dilla rmx)
10. lootpack - questions
11. q tip - lets ride
12. pacific division - f.a.t. boys
13. 2pac - old school
14. ill al scratch - where my homies
15. nas - 2nd childhood
16. jay z - imaginary player
17. grand puba - baby whats your name
18. az - ho happy jackie
19. j dilla - baby
20. hall and oates - one on one
21. tha dogg pound - big pimpin
22. g'd up - tha eastsidaz
23. suga free - like what
24. ice cube - how to survive in south central
25. the click - hurricane
26. all city crew - the actual
27. ugk feat outkast - international players
28. outkast feat marsha ambrosious - the art of storytellin part 4
29. scarface feat jay z - guess whos back
30. kanye west - the glory
31. busta rhymes - turn me up some
32. jodeci - come and talk to me
33. swv - you're the one for me
34. method man and redman - y.o.u.
35. bob james - nautilis
36. ghostface - daytona 500
37. pacific division - hello goodbye